The Marketing Department

The Franchise has its very own Marketing department, headed by our experienced Sales & Marketing Consultant, and a dedicated team of telemarketers, all working together with yourselves to help build your own successful Certax Accountancy/ Book-keeping Practice.

A Franchise development Manager will monitor the progress of your practice, working with you to ensure you achieve your objectives.

Client newsletters, monthly tips and guidance on an intensive initial Marketing campaign are all part of our commitment to ensure your success.

Lead Generation

Our lead generation department is dedicated to the cause of attracting new business clients to your practice. We will initially contact prospective business clients in  your area and will arrange specific regular appointments during the first 12 months of your practice.  This will enable you to establish a substantial initial client base.  There are very many dissatisfied clients in today’s business world and until they are given a viable alternative to their current Accountant they will often remain dissatisfied.  Our marketing system, involving our call centre team gives your local business community this alternative in a professional and effective way.  Appointments arranged, therefore, are with prospective clients with good reason to use your services which is why most franchisees will convert between 50/75% of prospects into CLIENTS.

In addition to the lead generation activity we will also research a number of networking organisations in your area and arrange your membership of these if requested.

This along with advice on your practice being part of the Google search engine makes the entire Certax marketing package a most powerful and effective tool.

To speak to a Certax Accounting representative, please call 0800 0283 018.
For an in-depth prospectus, click here